No matter how you look at it, the old adage is true: Customers are really purchasing you, not your product. You might have a great product. Perhaps you own a restaurant that offers the best seafood in the area. Or maybe your printing business continually offers great deals to area businesses and you have the most up-to-date printing equipment available. While that’s definitely important, the best way to build a thriving business is to develop real relationships with your customers.
Make Customer Satisfaction Your Top Priority
As a business owner, your number one priority should be making your customers happy. That means a number of things. Successful businesses are in contact with their customers on a regular basis. Get their opinions on your products. Ask them what they would like to see happen in your place of business. When they answer, really listen. Often, you’ll find that their answers will surprise you. You might come up with a new business strategy that you hadn’t thought of before but could be really helpful. Customers who understand that you only want to make them happy will become repeat customers quickly.
Go Above and Beyond
Customers value service that goes beyond what is traditionally expected when they visit a business. The people who walk through your door will appreciate your ability to provide them with quality information they can use. For example, if you own a dry cleaning business, it takes only a few minutes to provide information to your customers about how to recognize well-made, quality clothing that will last a longer period of time. A health food store may send out a monthly newsletter that contains healthy tips that improve your customers’ quality of life, well beyond just the food they buy from you. You will gain a reputation of being the type of company who cares more about the happiness and satisfaction of your customers than just your bottom line. And you can be certain that these happy customers will tell their friends about your company (and subsequently grow your bottom line as well)!
Become a Resource For Your Customers
Consider the story of “Miracle on 34th Street”. Santa Claus had a sincere desire to give customers what they really wanted, even to the point of sending them to a different store to buy a toy that Macy’s didn’t have. That simple action set Macy’s up as a resource for their customers, and their business increased even more. You can do the same thing for the customers in your business. If your customers need a product or a service you don’t have, provide them with guidance. It will accomplish amazing things for your relationships and for your profits.
What type of service would you like to receive as someone in the Franchise industry? Do you feel like you’re a Top Priority with those you do business with? We’d love to find out what YOU need and desire, with the goal of helping you accomplish it. Will you consider filling out a survey about what’s important to you?